Revlon Rebrand
When Revlon was assigned to me, I knew almost nothing about the beauty industry. That unfamiliarity became the most interesting part of the project. Without personal experience to rely on, I began with curiosity, researching how beauty culture had changed and where Revlon had started to lose relevance. I realized the brand was still recognizable, but no longer felt present in the conversation. That observation became the foundation for the message “We see you,” a rebrand centered on listening, representation, and connection. More than anything, this project taught me how much I enjoy stepping outside my comfort zone and finding clarity in something unfamiliar.